Ramadan 2024 has already begun, bringing in a sense of spiritual and community bonding for Muslims around the world. Beyond its religious significance, people look forward to Ramadan for the discounts and deals announced in the automotive industry.
According to recent data on the UAE automotive industry, it has been revealed that there is a constant surge in car sales during Ramadan. If you are planning to sell your car, Ramadan might be the best opportunity to attain maximum resale value.
In this blog, we’ll delve into the strategies that help you seize the potential of Ramadan and Sell Your Used Car in Dubai successfully.
Timing Matters
Understanding the past forecast of Ramadan can significantly impact your car-selling process. During the months of Ramadan in 2021, 2022, and 2023, there was an observed average increase of 8.3% in the ad listing compared to the 30 days preceding Ramadan.
Understanding the rhythm of the Ramadan period will help you to analyze consumer preferences. Customers thinking about buying a new car often delay their purchase during Ramadan. Instead, they will browse through cars during Ramadan but choose to purchase after the month ends.
Listing your car for sale at the beginning of Ramadan gives you the opportunity to attract more potential buyers. Customers will have the chance to go over their choices during Ramadan and solidify the decision after a month.
As a seller, you have to implement strategies that focus on maximizing reach during Ramadan.
Leveraging online promotion techniques
In this digital age, people have been seen scrolling through their social media during Ramadan. Social media has become an integral part of daily life by shaping communication, easy consummation of information, interaction with people, and serving as entertainment to tackle boredom.
According to Forbes, about 4.9 billion people use social media platforms daily, and it is expected to extend beyond 5.85 billion users by the end of 2027. There is a constant increase in social media activity during this period.
Harnessing social media platforms such as Instagram, Twitter, and Facebook Marketplace can enhance your sales to reach global audiences. According to a research by TGM, about 68% of people are spending their time on social media during Ramadan in UAE alone.
Many car dealers have started implementing social media platforms as one of their marketing strategies to deliver their car information, making marketing campaigns more effective. Utilizing social media for your promotional activity will enhance the customer’s experience. It also allows you to reply instantly to their queries about your car.
Looks matter when listing your used car on social media, because it is the first thing that is visible when clicking in to read a post. Make sure to post a high-quality and clear image of your car with detailed information on social media.
This authentic posting will attract serious customers and encourage them to share it with the needed person. Social media acts as a mediator for you to connect and communicate with your potential buyers.
Offer special deals and discounts
Ramadan has become synonymous in UAE for its huge offers and deals. So, to celebrate this holy month with generosity, you can prepare some exciting deals that can woo the audience to buy your car. Some of the discounts you can introduce are,
Free Insurance and Registration – Handling all the paperwork by yourself can impress the buyers, as it requires a lot of time and effort.
Free Salik tag– This offer is too good to ignore. By providing a free Salik tag for your car, customers can not only enjoy their purchase but also travel comfortably during Ramadan.
Free inspection and complimentary services – You can arrange a free RTA inspection for your car before transferring ownership, taking away their concerns about its conditions. Additionally, complimentary services such as applying a car tint and new car skin can further entice the buyers.
Highlighting cultural and religious sensitivity
Ramadan is a month of high spirits and a festive time throughout the UAE. Selling a car, especially during Ramadan, requires a lot of patience and perseverance.
Respect the religious beliefs of the buyers and be flexible to accommodate the scheduling during prayer and iftar rituals.
Avoid using overboard marketing strategies to ensure that your practices align with Islamic principles.
Conclusion
Selling your used car during Ramadan gives you a unique opportunity to capitalize on the festive spirit of the customers.
By strategically timing your listing at the initial time of Ramadan offers a prime window to attract potential buyers. With the power of social media and offering Ramadan deals, you can maximize your chances of reaching wider audiences.
It is essential to approach the selling process with cultural sensitivity and religious respect while maintaining a genuine connection with your buyer.
